Tom Gallagher

  • Copywriter & Brand Strategist
  • Boston, MA

View Resume

I’m a copywriter, brand strategist and creative collaborator. I enjoy helping good companies express their core truths and interact with their customers in delightful ways.


Senior Content Strategist at CVS Health

01/2018 – Present Boston, MA

• working with UX designers to optimize and evolve customer-facing digital experiences
• designing and scripting the company’s inaugural voice assistant user interactions
• collaborating on the creation of digital-first health care services

Brand Strategist & Senior Writer at LiveArea

02/2012 – 07/2017 Seattle, WA

• participated significantly in a number of account winning pitches, contributing research, strategic direction, creative collaboration, writing, deck creation and client presentation
• developed brand identities and platforms for a diverse roster of beauty, fashion, technology and B2B clients
• established strategic direction and wrote creative briefs for branding, marketing and site projects
• worked closely with UX and visual designers to plan, shape and refine flagship digital experiences
• wrote site and marketing copy for ASTRO Gaming, Maui Jim, MOVADO, Olay, World Vision, YETI and others
• directed contract copywriters during projects for Brooks Running, bareMinerals, BECCA Cosmetics and others
• wrote and created virtually all internal agency case studies
• presented on brand building for startups at Seattle Interactive Conference

Senior Writer at Ascentium (formerly miller.whiterunkle, now SMITH)

01/2008 – 02/2012 Bellevue, WA

• created new brand platform for Precor and extended across new ecommerce site and marketing channels
• created new brand platform, ad campaigns, and careers site for Itron
• crafted messaging for Motorola launch kits, brochures, emails and POS
• supported Microsoft marketing of Windows, Office, and cloud computing
• generated concepts and messaging for AT&T email, direct mail and POS
• concepted and wrote brand print ad campaign concepts for F5 Networks
• created award-winning agency recruitment print ad campaign

Creative Lead / Senior Copywriter at Infinite Media

04/2004 – 08/2007 Boston, MA

• oversaw, guided and refined all creative work
• generated concepts and messaging for Constellation NewEnergy B2B print and direct mail campaigns
• developed and deployed new branding for Northern Bank & Trust Co.
• wrote print ads, direct mail, POS and brochures for several regional banks
• scripted and produced radio ads for Zoo New England
• generated concepts and messaging for Sun Life Financial collateral kits

Marketing Specialist at Avary RTG Construction

01/2003 – 04/2004 Boston, MA

• planned, wrote and designed all marketing materials
• collaborated with design partner to concept, write and develop site
• developed modular project card marketing system
• managed marketing and leasing of residential and commercial properties
• researched and created narratives for state and national awards

Copywriter at DiBona Bornstein & Random

10/2000 – 12/2002 Boston, MA

• developed messaging for Sodexho ads, website, multimedia and brochures
• wrote ads and generated TV concepts and scripts for Pioneer Investments
• wrote radio ads and collateral for CCBT Financial Companies
• conducted market review and produced brand strategy recommendations for Appalachian Mountain Club


Advertising at Syracuse University

09/1996 – 05/2000 Syracuse, NY


adidas Outdoor, Appalachian Mountain Club, ASTRO Gaming, AT&T, Bank of Canton, bareMinerals, BECCA Cosmetics, Brooks Running, Cavicchio Greenhouses, CCBT Financial Companies, East Boston Savings Bank, ED by Ellen, F5, Fender, Frontier Bank, GORE Apparel, Gregory Packs, Heineken, Henry Weinhard’s, Itron, Leatherman, London Drugs, McDonald’s, Microsoft, Motorola, MOVADO, Northern Bank, Olay, P&G, Pioneer Investments, Precor, The Provident Bank, RealNetworks, Safariland, Salem Five, Scientific American, Sodexho, Southern California Edison, Sun Life Financial, Twisted Pair Solutions, Urban Decay, Virgin HealthMiles, Warburg Investments, WildTangent, World Vision, Xerox, YETI, Zoo New England