The Provident Bank Newspaper Ad Campaign

  • Role Senior Copywriter
  • For The Provident Bank
  • Type Newspaper Ad Campaign

Bank of America was taking over a large New England bank. We took the opportunity to let customers caught in the shuffle know that The Provident Bank offered an alternative approach.

I led the creative concepting and wrote the series of good ol’ newspaper ads. Within the first week the bank had surpassed the month’s goal for foot traffic and new accounts.