Urban Decay Naked Skin Shade Finder

  • Role Senior Copywriter
  • For Urban Decay
  • Type Guided Selling Experience

Urban Decay was launching a new line of liquid foundations under its NAKED collection. We created a guided selling experience to introduce the product and help customers find their shade.

Working with a creative director from the visual side, I helped develop and structure the experience, and wrote all copy. I also generated the concept and wrote copy for a series of rich media banner ads that incorporated the interactive shade finder tool.