Social commerce site Lockerz had a new service to let fashionistas customize a feed of their favorite sources and then shop the looks.
I developed the brand strategy, name and messaging platform, wrote the homepage copy, and worked closely with the art director to create the visual identity and user interface.
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![](https://carbon-media.accelerator.net/0000000j68B/aeMWpQgwDsEbtwQd8dzQDo;1200x558.png?auto=webp)
Homepage
![](https://carbon-media.accelerator.net/0000000j68B/7HI4Nd7Kgi9dPhmiLWMd0s;1200x589.png?auto=webp)
Homepage
![](https://carbon-media.accelerator.net/0000000j68B/kBJYr0bbigbbicUAvGWBys;1200x561.png?auto=webp)
Homepage
![](https://carbon-media.accelerator.net/0000000j68B/3TTZjo5S7SXdeiecc0SQh6;1200x676.png?auto=webp)
Homepage