YETI makes over-engineered coolers that can keep ice for days and withstand attacks from hungry bears. In a word, they define their brand as “badass.”
I collaborated with the UX and visual design teams to refine the storytelling and brand expression aspects of the site. Supplying all writing needed for the project, I ensured the voice was infused solidly throughout the brand, UX, and product story copy.
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![](https://carbon-media.accelerator.net/0000000j68B/1xAqKd6EqITb6sTRy9dZip;1280x5600.png?auto=webp)
Product Launch Landing Page