YETI Site Copy

  • Role Senior Copywriter
  • For YETI
  • Type Ecommerce Website

YETI makes over-engineered coolers that can keep ice for days and withstand attacks from hungry bears. In a word, they define their brand as “badass.”

I collaborated with the UX and visual design teams to refine the storytelling and brand expression aspects of the site. Supplying all writing needed for the project, I ensured the voice was infused solidly throughout the brand, UX, and product story copy.

Product Launch Landing Page